Social media resource: Unlock your social customer service potential.

Social media is constantly evolving, and your ability to provide effective social media customer service must evolve with it.

With the rise of the big five global messaging services — Facebook Messenger, WhatsApp, QQ, WeChat, and Skype — 9 out of 10 consumers now want to talk to brands via messaging services. But in such a dynamic environment, there can be many unknown pitfalls that limit social customer service performance, add unnecessary risk or impact customer experience.

We’ve put together this practical social media training guide that walks you through eight key topics — and questions to consider — to ensure you run an effective social customer service operation.

It’s not all encompassing (for that, read more here or even better, you’d need to talk to us! #shamelessplug), but it’s definitely a framework upon which you can make important improvements so that an often overlooked item doesn’t end up becoming a costly error.

You may already have some of these under control (and if so, well done you!) or you may want to write down answers for all of them. Wherever you find yourself, the intent of this social media training resource is to help you pause and reflect on the things you’re doing to provide better service outcomes for your team, organisation and customer.

Click here to download a pdf copy or alternatively, contact us via email or phone to have a copy sent to you.