Who are the ten most engaging ASX200 CEOs on LinkedIn this year?

We’ve crunched the data, and… 🥁

1. Vicki Brady, Telstra
2. Shayne Elliott, ANZ Bank
3. Ross McEwan, NAB
4. Carmel Monaghan, Ramsay Health Care
5. Jakob Stausholm, Rio Tinto
6. Alexis George, AMP
7. Matt Comyn, CBA
8. Steve Vamos, Xero
9. Peter King, Westpac
10. David Koczkar, Medibank

If your CEO is on this list, well done — they’re in rare company.

Propel’s ‘The Digital Reputation Report’ shows almost 85% of ASX200 chief executives are either ‘invisible’, ‘inactive’ or ‘ineffective’ on LinkedIn.

85%.

Only 6% are considered very active.

And there are even more surprising statistics from our research — see the slider below.

If you work in comms, I’m certain you’ll get value from the report — it’s a rich resource of insights, trends and examples from our very best leaders across the ASX200.

And something that I know will help change the dialogue around the role social media plays in helping leaders communicate directly with key audiences, attract and retain talent, manage risk and reputation, and help elevate the best leaders we have in this country.

I loved what Martin Stewart-Weeks shared on the Your Digital Reputation podcast earlier this year, compelling leaders to take action:

“Leaders have to do this. This is really becoming a key part of their toolkit. I think it will become increasingly unacceptable for people in leadership positions to say: ‘I don’t do that kind of thing.’

“It’s a bit like saying, ‘I don’t use a pen’.”

It’s time all leaders picked up their digital pens.

And if you have any thoughts, questions or ideas off the back of these findings — or want to chat separately about where your CEO sits compared to industry — please feel free to drop me a DM via LinkedIn.